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What's inside the UAE's new Apple Store?

When it comes to superlatives, you cannot beat Dubai! The incredulously long wait is finally over.

Apple is all set to unveil its first stores in the United Arab Emirates – and the wider Middle East – on Thursday, October 29.

The two stores – one in Dubai’s Mall of the Emirates and the other in Abu Dhabi’s Yas Mall – will feature 150 Apple products including the latest iPhones and the Apple Watch. 

The two stores have a combined staff of 150 people from 30 nationalities, speaking 40 different languages which was reported to the media in the store preview. 



Beckman confirmed that the new openings would bring the total number of Apple stores worldwide to 466 across 17 countries.


The Dubai store, located on the second floor of Mall of the Emirates and adjacent to major fashion brands, also features a room at the back to host business events and workshops. Beckman also confirmed that Apple will hold ladies-only workshops.

We've had Presenter James & Eve from Channel4's Breakfast Team visit the new stores as part of the media preview. 

Exciting times ahead for all Apple fans!