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Dubai Shopping Festival - DSF 2017



Organized by Dubai Festivals Retail Sector Promotion Establishment (DFRE), together with Dubai Tourism and Commerce Marketing (DTCM), the Dubai Shopping Festival (DSF) is one of the well-known shopping fiestas in the world. Celebrating its 22nd anniversary, the Dubai Shopping Festival 2017 will be held from 26th December 2016 to 27th January 2017, with the festival concluding on 28th January 2017. The Dubai Shopping Festival is the largest shopping and entertainment extravaganza in the Middle East.

The month-long festival, with its unbeatable deals, has already made way into Guinness World Records. The festival is marked by celebrity performances, and plenty of other amazing events, apart from major shopping deals. There is an attraction for everyone at the DSF, from fashion flash mobs to live raffle draws, and not to forget, the fireworks, which is the hallmark of DSF.

DSF is an event that is a true blend of festivity and lights, shopping and glamour, sports and adventure, multi-cuisine food and cosmopolitan culture. The festival is much loved by travellers, as the city is decorated with lights during the season. There are various promotions and offers at every mall to draw buyers, with DSF turning the city into a shoppers’ paradise. There are entertainment shows for children and families, Kids Disneyland, Art lovers horizon and food fiesta for the foodies.

The first day of the shopping festival would open with an amazing display of fireworks and jaw dropping discounts and freebees, which attracts numerous tourists to this festival. The opening night would include light shows and fireworks across Dubai Creek, Al Seef Street and Festival Promenade, and this would continue all through the festival.

Further, the DSF is not just about shopping. There would be in-mall fashion shows, street performers, musicians, jugglers and other entertainers. There will be live music performances, and magicians to keep up the excitement of the festival. DSF is entirely different from the other common shopping festivals.

Several travel agencies arrange holiday deals and help families, groups and individuals to participate in the shopping festival every year. DSF 2017 can even be booked as a tour package, with return airfare. Several destination management companies are ready to help visitors planning to visit DSF 2017. Visitors can choose the best one based on their individual requirement.


Highlights of DSF 2017

During the DSF period, the malls of Dubai are lined-up with branded jewellery, clothing, electronics, carpets, art and crafts, watches, perfumes sold at discounted prices. Popular brands like Gucci or Prada, Versace or Armani, you name it, and it will be available here. Here you find a list of best places to shop in Dubai.

Apparels: If you are the type who go by the brand, you will be spoilt for choice here, as all your favourite brands of jeans to sexy party wear will be available here, including Jack & Jones, Christian Louboutin, Verri, BOGGI, Rodeo Drive, Billionaire, Armani, Burberry, Bebe, Prada, and almost every other brand that you wanted in your wardrobe.

Gold Jewellery: Dubai Shopping Festival is a good opportunity to purchase gold jewellery, as you get to choose contemporary designs to modern art, with intricate designs, purity and cheap prices guaranteed.

Cosmetics / Perfumes: You can be sure to get your favourite brand in DSF 2017 as De Beers, Bvlgari, Burberry, Chanel and the likes, will surely have their place here. Do not forget, it’s all duty free!

Watches: Who wouldn’t long for a diamond-studded watch? At DSF, you can pick your favourite collection for sure, be it Rado, Cartier, Michael Kors, ICW, Burberry, all at affordable prices after huge discounts.

Leather bags and Jackets: Dubai is known for its good quality leather. So, why not stock up some innovative and classy leather goods like Condotti, Jashanmal, Sharief, Burberry or Prada?

Home Decor: Look no more than DSF 2017 if you are looking for some home decor, and head straight to Carpet Oasis, as you will see tons of colourful carpets covering the whole floor space, with some pieces available at 50 to 75 percent discount.

Gadgets: The very fact that Dubai is a tax-free land is sufficient to attract all the gadget freaks to Dubai this season. And with DSF 2017 round the corner, all popular brands like Apple, Sony, Cross Gold, Vertu, Acer, Fijitsu, and others would be available with their latest products right here, and at unbelievable prices.

Spices: As you are aware, Dubai is the best place for aromatic spices like saffron or black cardamom, and also exotic dry fruits are available here at DSF 2017.

DSF 2017 Locations

Dubai Shopping Festival 2017 attractions can be experienced at Global Village, Dubai Mall, Al Rigga Street, Night Souk, Gold Souk, Al Fahidi For, The Layali Dubai Concert, Al Seef Street, Promenade at Dubai Festival City, DSF Desert Camp, Asianet Film Awards, Mall of the Emirates, Carpet and Arts Oasis, Burjuman, Deira City Centre, Ibn Battuta Mall, Festival Waterfront Centre, Lamcy Plaza, Dragon Mart, Wafi Mall, Mercato Shopping Mall, Lulu Village, Lulu Hypermarket, and various other malls and retail stores, the list is endless.

The souks of Dubai will also be a hub of activity this festive season, with Gold Souk being the most popular. All shops here are lit with glittering gold jewellery. The spice souk is also usually busy this season, with aromatic spices which are a riot of colour.

The organizers of the event add unique and innovative programs at various locations every year to make DSF more attractive and alluring than the previous year. Visitors from across the globe visit Dubai during DSF, and hence, the festival also plays a major role in promoting Dubai tourism.

Having completed 20 editions, DSF is also the longest running and most successful shopping festivals in the world.

Tips for making the most of DSF 2017

  • Keep yourself updated on latest deals that are on the offer. Download ‘#MyDSF 2017 Offers’ app for latest updates.
  • Shop early, as late shoppers may not have as many choices to choose from.
  • Research well on the products and offers available before you head to DSF.
  • Don't limit yourself to only what you need immediately. Look for good picks and best deals that may not be available later.