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Keeping up with the Khans.

Which is the best marketing campaign that you have ever seen between two rival brands? The Cola Wars or is it between the ios vs android giants?

All the Marketing Gurus, MBAs, Brand Masters, were left wondering on this one father of all marketing stunts.

Two of the biggest brands of Indian cinema have done what no brand has ever done ever! Cross promotion at its best was seen last night, when Salman Khan just did something which left every SRK and Salman fan super happy!

This little 10 seconder video took twitter by storm where Salman and his team, which includes Sonam Kapoor, Swara Bhaskar and Neil Nitin Mukesh chose to show some moves on SRK’s famous song ‘Tujhe dekha to ye jaana sanam’ from Dilwale Dulhaniya Ley Jayenge.


Salman Khan didn't just post two videos from the romantic movie, aptly titled it ‘From Prem Dilwala to Raj Dilwale’, PRDP gang also copied the famous SRK pose where he extends his arms to hug Simran (played by Kajol).


And then SRK did his bit by getting his Dilwale team to shake a leg on the PRDP title track.


Karan Arjun Milaap has finally happened and how!


Now which of the Khan film do you think will get more love from the audience? :)