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Apple September Launch

The iPhone 6 and iPhone 6 Plus are only a few months old, but reports are now flying in about Apple’s next-generation iPhones
A lot of Apple's gravitas comes from its secrecy, with onlookers knowing from the firm's past that we will never know all the little details ahead of a new product launch (even if we already know roughly what that product is) and there will be a "just one more thing" moment to surprise us.
Apple is one of the most secretive tech firms in an industry based largely on secrecy, so that's saying something. It use to launch its new iPhones every summer, then it consistently switched to every September, but on the whole it's fairly predictable when things are going to happen, and,  to a certain extent how they will happen too.

So it's not much of a surprise then, that all of the rumors are lining up to predict a September launch event for Apple's next batch of iPhones. On top of this, it appears there isn't going to be any leapfrogging to an iPhone 7. No, we're getting Apple's usual habit of an incrementally updated 'S' branded model over the previous generation - in this case the iPhone 6 - meaning we're looking at the iPhone 6s being prepped for launch.

The iPhone 6s and iPhone 6s Plus are expected to be incremental updates, unlike the big changes we saw Apple implement last year. 

Will incremental work this time around, though? It certainly has done in the past, but still there are some analyst firms that believe Apple should strike while the iron is hot – the iPhone 6 and iPhone 6 Plus are selling, with a push innovation & bigger and better features. 

According to Youtube channel Unbox Therapy, which has analyzed a leaked iPhone 6s back panel, the new model will be specifically altered to make it more durable. This is allegedly in response to the Bendgate fiasco which occured after the iPhone 6 launch; users found the metal chassis could bend and distort relatively easily.
The video claims that there are key design differences from the iPhone 6 shell which suggest the new model will be tougher and more resilient. Stress points prone to weakening on the older device have allegedly been reinforced or modified.


Apple’s iPhone 6s and, we presume, iPhone 6s Plus will go on sale in the UK on September 25, according to a leaked email. 
The “new iPhone” will go on pre-order on September 18, with a release date pegged for September 25. 
The next Apple iPhone handset will be released on September 25 with an outlined pre-launch information, including taking pre-orders for the device from September 18.”

The name of the handset was not revealed, however. The handset was simply referred to as “the new iPhone”, meaning it could be either the iPhone 6s or, as some reports have suggested, the iPhone 7. 
Let’s wait and watch what unfolds.