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Crazy deals at Gitex Shopper 2015

The Middle East's largest consumer electronics show Gitex Shopper kicked off on Saturday with too-good-to-be-true deals and millions of dirhams worth of freebies on more than 35,000 gadgets.

People braved the sun and waited in long queues before the opening of the show. Since Saturday is a holiday for a majority of offices in the UAE, the show was crowded soon after the official opening.

Thousands of eager shoppers packed Sheikh Saeed Halls 1, 2 and 3 on the first day of the show, taking advantage of deals on smartphones, digital cameras, UHD TVs, tablets and a broad spectrum of the latest electronic gadgets.

The fun-filled atmosphere saw visitors enjoying live music and entertainment, interactive product trials and giveaways. A wide choice of casual dining options added to a great day out for families.

The 25th anniversary edition has attracted some of the world's top tech brands, including Lenovo, Dell, Samsung and Toshiba. Top regional distributors and power retailers, including Jacky's, Jumbo, Max Electronics, Plug Ins and Sharaf DG, added to the line-up of exhibitors.

The official opening of the eight-day show was done by Helal Saeed Al Marri, director-general, Dubai Department of Tourism and Commerce Marketing and director-general, Dubai World Trade Centre Authority.

"In today's fast-changing technology-driven world, Gitex Shopper offers the ideal platform for keeping abreast of the world's new launches, top trends and innovative advances," said Trixie LohMirmand, senior vice-president, Dubai World Trade Centre.

More than Dh3 million in prizes can be won in promotions, competitions, giveaways and raffle draws during the show. Visitors spending Dh500 or more can participate in the daily raffle to win half a kilogram of gold everyday, by uploading their invoices on the 'Sweet' app, downloadable on both IoS and Android devices.

Amity University is offering students a chance to win a scholarship daily at the show. Valued at Dh280,000 and applicable to any bachelor's degree or master's degree offered by the University, the scholarship requires students to submit their best report cards each day to be in the running.

C. Purushothaman, head of marketing in the IM division at Samsung Gulf Electronics, said: "Consumers from across the region consistently seek out Samsung's most cutting-edge products at Gitex Shopper. This year, we are upping the ante with our strongest set of mobile devices ever displayed at the show and our most affordable SUHD TV, the JS7200. From the Galaxy Note 5 to the unveiling of our new Galaxy Gear S2 smartwatch, this year will be unforgettable for anyone who wants the best in viewing and mobile technology."

Promising incredible deals during the show, Neelesh Bhatnagar, chief executive officer (CEO), Emax said: "Our participation for the ninth consecutive year at Gitex Shopper proves the immense success we have had every year. This edition, we will be showcasing a massive portfolio of products and impressive deals to suit every visitor. We are expecting an increase in sales across the board, with smartphone sales leading the pack."

Mashreq Bank has devised a guaranteed 'Fly for Free' offer. Customers shopping with their card will get an assured return air ticket free on spends of Dh10,000, a guaranteed free one-way air ticket on spends of Dh7,000 and a travel voucher worth Dh300 for purchases of Dh3,500. This offer extends across key electronic retailers.