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052-1111111 fetches Dh2.55 million at the Du Auction.

Mobile number 052-5000000 sold at AED 1.01 million

How much would you pay to get a special number? At a recent auction by the Emirates Integrated Telecommunications Company, or Du, a special number – 052-1111111 – was sold for AED 2.55 million.

Mobile number – 052-5000000 – was sold at AED 1.01 million, and – 05212222222 – fetched AED 435,000.

Overall, the auction raised AED 7.114 million

“We strive to link public auctions to supporting important social and local issues.

“This falls under our continued efforts to transform the corporate social responsibility domain,” Ahmed Aburahima, Executive Vice-President, Government Relations, Du, said in a statement.

“We look forward through allocating part of the auction proceeds to support and create awareness about Al Jalila Foundation’s initiatives as it endeavours to improve medical efforts in the UAE and positively contribute to the health sector.”

The auction was organised by OnLine Auctions.

In April 2015, mobile number 052-2222222 sold for AED 8,010,000 to a UAE-based businessman.