Paytm wins the bid for sponsorship rights for BCCI matches till 2019 for Rs 203.28 crore
One97 Communications, owners of Paytm, today acquired the title sponsorship rights for India's domestic and international cricket matches at home for a period of four years with a bid price of Rs 203.28 crore.
There were only two bidders, Micromax being the other, for the scheduled 84 matches (Tests, ODIs and T20Is) in India during the upcoming seasons as the rights have been awarded till 2019.
The decision to award the rights to Paytm till 2019 was taken at the BCCI's marketing committee meeting.
The base price per match was Rupees 1.68 crore and the final price comes to Rs 2.42 crore per match. The amount per match is 40 lakh more than what Micromax, who were the only bidders in the 2014-15 season, gave the Board last year.
From now on, the domestic Ranji competition will be known as the 'Paytm Ranji Trophy'.
The bids were opened at the BCCI marketing committee meeting that lasted for around five hours.
BCCI Secretary Anurag Thakur said they were elated to have Paytm as their homes series title sponsors.