Bad Bunny’s Super Bowl LX halftime show set a new all-time viewership record, drawing an estimated 142.3 million viewers, the highest in Super Bowl history. This total is measured by combining traditional TV ratings, official streaming numbers, mobile viewing, and out-of-home audiences watching in bars or public venues. All these sources are merged into one figure, which is why modern halftime shows reach significantly higher totals than in past years.
A major highlight of the performance was the surprise arrival of Lady Gaga, who joined Bad Bunny on stage for a specially arranged duet that instantly became the most talked-about moment of the night. Additional guests included Karol G and J Balvin, who appeared briefly during different segments, each adding to the momentum and variety of the show. The guest lineup strengthened the performance’s global appeal and kept engagement high from start to finish.
Beyond music, Bad Bunny used the moment to continue his long-standing advocacy for ICE reform and immigrant rights, an issue he has addressed in past interviews, music videos, and live performances. He is known for speaking out against abuses within the immigration enforcement system and highlighting stories of Latino communities affected by deportation and detention practices. His presence on the Super Bowl stage amplified attention on these issues once again, reinforcing his role as both an entertainer and an activist.
