Hollywood actor Matthew McConaughey has taken a proactive legal step to protect himself from AI misuse by trademarking elements of his own identity. The US Patent and Trademark Office has approved eight trademarks covering his voice, video clips, facial expressions and his iconic phrase “Alright, alright, alright.” The move gives McConaughey a federal legal basis to act against AI-generated deepfakes or unauthorized cloned content using his likeness. According to reports, he has not yet been targeted, but his legal team says the strategy is preventive. As AI technology rapidly advances, McConaughey’s approach could set a precedent for how celebrities safeguard consent and ownership in the digital age.
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