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Emaar Properties founder Mohamed Alabbar announced at the Sharjah Entrepreneurship Festival that the redesigned tower in Dubai Creek Harbour, designed by Santiago Calatrava, will be smaller and more elegant than initially planned. The project, smaller than Burj Khalifa, is described as an "elegant version" and construction has commenced. Alabbar emphasized the focus on creating attractive residential towers and hinted at a unique, electric-only car-friendly mall at Dubai Creek Harbour, prioritizing innovation over size.