Some UAE women expats are increasingly turning to social media job groups on TikTok and WhatsApp to find work and connect directly with employers. These informal networks work like interactive matchmaking platforms: job seekers post short videos introducing themselves, highlighting skills and experience, while employers can browse, comment, and reach out directly. Safia M, a UAE resident for seven years, started this initiative after experiencing the challenges of finding work herself. She posts videos asking women to share their skills in comments, then invites employers to contact suitable candidates through dedicated WhatsApp groups. Women like Elias have benefited, gaining confidence, networking, and eventually securing jobs. Experts caution users to verify offers and avoid scams, while recruitment consultant Rania Hussam advises combining these networks with official job platforms to ensure legal and financial protection.
