At the 12th Sharjah International Travel & Tourism Forum (SITTF), leaders in the sector highlighted how sustainable tourism is being powered by innovation. The forum, themed “New Waves of Tourism Spectrum,” focused on the use of artificial intelligence, digital technology, and inclusive growth to reshape travel in the UAE. Speakers stressed the importance of real sustainability, warning against “greenwashing,” and called for genuine environmental accountability. A student-led tourism-hackathon pitched AI-powered apps to make cultural sites more engaging. The event underlined Sharjah’s commitment to eco-conscious growth while preserving its heritage.
