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UAE consumers will be able to enjoy a whole month of discounts this coming March, as the government is ready to launch the Gulf Consumer Protection Day.

The Ministry of Economy has announced that shoppers can expect to enjoy price reductions when they shop at major retailers across the UAE.

The discounts are ranging between 30 per cent and 70 per cent, and these are applicable to electronics and food items during the month of March.

The price reduction campaign is in line with the UAE's Year of Tolerance.