Citywide promotions, massive sales, and fireworks are back in Dubai, with the 24th edition of the Dubai Shopping Festival (DSF) starting today. This year's festival will feature over 700 brands participating at 3,200 outlets across the city, with discounts of up to 90 percent until 2nd February!

The festival begins with a 12-hour sale, giving customers up to 90 percent off at the Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me'aisem, City Centre Barsha and City Centre Al Shindagha. Starting at midday and ending at midnight, top & big brands in fashion, beauty, homeware, and lifestyle will be on offer throughout the 12 hours.