King Khan as he is also known, took to social media to announce his full support for an upcoming film called “Kaamyaab," which focuses on struggling actors in Bollywood.
The film is produced by Shah Rukh Khan’s banner Red Chillies Entertainment.
SRK took to Twitter to make the announcement. "Extremely poignant story of a character artist...his struggles with himself, films and life....bitterly sweet and very well enacted. I hope all enjoy this small film with a biggish heart," he wrote.
Directed by Hardik Mehta, "Kaamyaab" features Sanjay Mishra and Deepak Dobriyal in leading roles.
In terms of the film's subject, Sanjay Mishra shared: "The film is about a character actor's life. It showcases what happens in their lives when they complete a lot of films. This film is a tribute to the character artists of Hindi cinema."
The talented actor also thanked Shah Rukh Khan for associating with a film like this. He said: "I am so happy and speechless that Khan Sahab is supporting this kind of cinema and taking the responsibility to showcase it to everyone."
"Kaamyaab" had its world premiere at the prestigious Busan International Film Festival and has won accolades at multiple film festivals. SRK's involvement should facilitate a smooth release for the film, which has won accolades in the international festival circuit.
The film is co-produced by Drishyam Films.